·Also referred to as  American Style,  American Dry Style, and other connotations : A somewhat ill-defined till now, a rapidly emerging category of gin. This is a different style of gin from the much more common London Dry style or classification which differs in the use of botanicals and is less plump or a bit more spare than most London Dry gins.

In most brands, this means less Juniper and more of another botanical, and/or citrus .This does not mean to convey less taste or a lighter version of London (like Bafferts Gin “The Vodka Drinkers Gin”) or the plague of light whiskies in the 1970’s. It is a distinct emerging style of gin that is very refreshing both in taste and a willingness to break traditions for the sake of taste. It is mirrored by the microbrew industry of beer- more quality, diversity and risk to develop new, bold and quality products to confront the ocean of mediocrity and soulless generic gin and all the London Drys that try to mimic the leading premiums out there.

This style has also seen a surge in the aging this style leading to something with more Genever style characteristics (think Irish Whiskey with herbs and other botanicals)

Many producers are using bourbon barrels which have much more char, are more reactive and fresher than their Genever counterparts so aging while shorter, can yield much more pronounced results