A possibly interesting mixer but NOT a sipper.
Notes: In the spirits industry thy call this a flavor extension ( of a core brand of spirit). This is a flavored liqueur type version of Jack Daniels No.7 Tennessee Whiskey in which they have added honey ( among a number of other things not specified we suspect)
Appearance: Clear, golden honey and bourbon color.Leaves thick oily coating on glass when swirling.Very thick edge line with a few legs, then it all seems to flow downwards to the glass again.
First Impression: You definitely get the Old No. 7 Jack Daniels but with a much heavier, thicker bouquet of honey, nuts and herbs. Reminds me a bit of other honey liqueurs like Benedictine or Frangelico. Nuts, cinnamon, nutmeg, licorice or anise, fennel? Intriguing and complicated.
Taste: Sweet herbal,spice, and nutty entry with the whiskey adding a slight drying to the nuts and spices. Somewhat unpleasant fake cinnamon/formic acid traces on finish.
Drinks: Think of it as an analog of Benedictine, Yellow Chartreuse, Drambuie, or maybe even a triple sec in some circumstances and take it from there. In some circumstances (read when it gets cold) it can be troublesome to mix. About the only use I can see for this stuff ( at least with your clothes on).
Bottle: Since we only have a small bottle we can’t comment on the packaging.
Other: You could of course add honey to your Jack Daniels drink yourself – it’s called a cocktail.
Final Thoughts: Very much a love it or hate it proposition for a lot of people I should think. Beyond simple tasting to get a feel for drinks possibilities, I could not face drinking the stuff – far too sweet. On the other hand it has a lot of mixing possibilities with some imagination. If you think of it that way then it gets tolerable and interesting.
Fair amount details and pictures with a comprehensive history and background, virtual tour, links. Lots of merchandise of course – one of the mainstays of the cult brand.