Notes: This rum is produced in England.

Appearance: Clear, no sediment whatsoever. On swirling, it leaves a thin, but tenacious clear coat on the inside of the glass, then nothing, slides right back to the bottom.

First Impression: Smells like a very ripe coconut – maybe a touch too ripe at first, then the more volatile elements settle down. Almost no hints of alcohol as such- the aromatic coconut oils cover it.

Taste: As advertised, it tastes like a coconut- and not much like actual rum. Extreme likes to flavor their products in a extreme fashion! In this case they overwhelm any incipient rum flavor. A bit too sweet for my personal taste.

Drinks: The Colada suggested on their back label was good, if you like that kind of thing. Check their web site www.playersextreme.com for more ideas. Certainly has enough coconut flavor so that you don’t have to dilute your drink with nonalcoholic coconut milk/juice if you don’t want to.

Cigars: Too sweet to have a cigar with unless this was in a mixed drink.

Final Thoughts: Not many. Very low proof rum that is almost a RTD in itself or some other form of alcopop for the younger set. Not objectionable, but hardly exciting. A lot of flavoring/infusion in these rums .Great for one of those umbrella drinks, or with chinese food. Definitely aimed at the younger crowd with the sweet, obscured, alcohol taste- not for the serious drinker -of course, I believe few of those flavored drinks are.

Bottle:Clear tall rectangular bottle like any number of other rum bottles, only difference is the planed off edges. Applied clear label on front and paper label on back. Sky blue neck foil.

Web site:: http:www.playersextreme.com 

Fast-loading, with a fair amount of  information. Simple navigation, goodcontent and descriptions of products. Recipe section with good martini mixing tips at the start.